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When OJ Made Orange Famous (Almost)

Sandi sent along some clippings from the Mascoma Week newspaper of 1971, back when the Town's population was a third of its current size.

The stories report that, over one weekend, some three-quarters of the residents took part in a commercial for the orange juice industry. Each participant got paid $170 for the shoot, which took place just outside the Town House.

Alas, the commercial, created by the Benton & Bowles advertising agency, never aired. But take a look at the clips. There's a picture in the first one showing Orangeites who are seriously juiced. Can you identify any of them? (Click on the thumbnails for full-sized images.)



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